Hyper-casual publisher SayGames is allocating $10 million for the new growth program SayHero. Its main goal is to help indie developers ship their games.


The company shared the news today. The funds for the initial launch of the SayHero program total $2 million that will be divided between 10 developers. They will able to spend money towards their first game’s release and initial market tests.

Those teams who won’t be included in the first batch of winners will get free access to SayHero Portal, a self-service dashboard designed to streamline the go-to-market process and provide devs with product knowledge and data.

We get involved very early in the process with all the games we launch and developers we work with, mainly from a product’s perspective leading to a very efficient marketing. We build long term relationships with all developers and avoid one-hit wonders. SayHero is created for more developers to thrive with us.

Yegor Vaikhanski

CEO at SayGames

Participants can fill out the form on the site before March 31. SayGames is yet to disclose the full terms of the program.

SayGames is a hyper-casual publisher that released more than 40 titles, including Johnny Trigger and Sand Balls. The company recently reached a milestone of 2 billion downloads, half of which was generated during 2020 alone.