My.Games to invest $10m in hypercasual games

Mail.Ru Group’s video games division announced its plans to publish hyper-casual titles. Under the new publishing initiative, My.Games will invest $10 million in development and marketing until the end of 2020.

Studios wishing to participate can expect to receive up to $50,000 to cover development costs. Additional funding can be allocated for marketing, with My.Games potentially bringing in tens of millions of installs per game.

Developers working in hypercasual, hybrid-casual and idle genres are welcome to apply.

Studios will retain creative control and will receive 60 of the net profet after launch.