Twitter Ads named most effective ad network for marketing console and PC games

Microblogging service Twitter is the best platform for marketing PC and console games, according to marketing company Gamesight. It even surpasses the major ad network from Google.

Gamesight has analyzed several ad networks. It used data from its own marketing campaigns in 2019. Networks were evaluated in terms of volume, reach, and conversion rate, VentureBeat reports.

Here’s how different networks rank:

• Twitter Ads
• CPM Star
• Google Ads
• Facebook Ads
• Reddit Ads

The company attributes the success of Twitter to the fact that it is used by a large percentage of the target audience. For example, 40% of Americans between 18 and 29 years old, are on Twitter. Many of those like video games.

CPM Star surpasses other networks in terms of diverse reach providing the conversion rate of 4.3%. What it means is that 4.3% of users exposed to an ad engaged with it in one way or another (for example, clicked on them). The report says that the network has shown its best in Germany and China.

In terms of user volume, Google Ads and Facebook Ads take the lead. While not on par with Twitter Ads and CPM Star in terms of conversion, Google and Facebook reach millions of players all over the world.