Playtika acquires Seriously, Finnish studio behind Best Fiends

Playtika makes another big purchase. An Israeli company acquired Seriously, which is known for the Best Fiends series.

The deal price has not been officially disclosed, but it could be $ 275 million, according to VentureBeat. It is also reported that the company’s run-rate for this year’s revenue has already exceeded $100 million. This is versus last year when the studio earned $ 69 million off three titles.

“They have really strong skill sets in technology, performance marketing, analytics, and live operations that are super impressive and these are areas where we’re looking to scale up,” commented Andrew Stalbow, CEO and co-founder of Seriously, in reference to the sale of the studio.

Playtika, which specializes in social casinos, is no stranger to studio acquisitions. Since its founding in 2010, it has acquired at least six studios. Recent purchases include Wooga (2018) and Solitaire Grand Harvest (2019).

”This acquisition [the purchase of Seriously, – Ed.] makes us one step closer to becoming the largest Western-facing mobile games company ,” explains Robert Antokol, founder of Playtika.

It’s no accident that Antokol says the company is West-oriented. In 2016, Playtika was bought out by a Chinese consortium led by Giant Interactive for $ 4.4 billion.