Sensor Tower: $41.2 billion was spent on mobile games in the first half of 2022
There has been a decline in mobile. User spending on mobile games fell by 6.6% year-on-year. If by the end of January-June last year they amounted to $44.1 billion, then for the same period this year they reached $41.2 billion.
Google Play is responsible for the main decline. Spending on games on this platform fell by 14.8% (from $18.3 billion to $15.6 billion), while on iOS by only 0.8% (from $25.8 billion to $25.6 billion).
Analysts believe that there are two key reasons for the fall. Firstly, the market is rolling back to doc-like indicators. Secondly, the entire world economy is going through bad times right now.
