data.ai : in the second quarter, users will spend $21.5 billion on mobile games
Analytical company data.ai She shared her forecast about the situation with mobile games in the second quarter of 2022. According to her calculations, gamers will spend $21.5 billion in April-June, which is 30% more than in the same period in 2019.
More than half of the amount will fall on App Store users — $13.3 billion.
▪️Google Play users will bring in the remaining $8.2 billion. According to data.ai spending on Google Play will “decrease slightly” compared to 2021 due to the suspension of payment acceptance in Russia.
The fastest growing genres at the box office will be MMORPG ($2.4 billion), MOBA and 4X March-Battle. And the most money games are Honor of Kings and Genshin Impact.
During the quarter, gamers will download mobile games 13.5 billion times. Almost all downloads (11 billion) will be on Google Play.
The leader in downloads will be Subway Surfers, which data.ai he calls it the most popular mobile game of all time (in April, its downloads reached 2 billion).
