App Annie has rebranded and changed its name to data.ai . The company will bet on AI
App Annie analytics platform has announced its rebranding. Now it’s called data.ai . As part of the new strategy, the company will combine consumer and market data, and will also actively use the capabilities of artificial intelligence.With ama data.ai now he calls himself “the first company specializing in Unified Data AI (combined data using artificial intelligence).”
According to the CEO data.ai Theodore Krantz, the company will specialize not only in mobile. He noted that today “there are limitless opportunities for collecting a wider range of digital data and activating artificial intelligence, which will allow companies to compete at a higher level.” After rebranding data.ai Also announced a partnership with Similarweb to combine mobile and web analytics data. Such collaborations will remain the company’s priority and will help it further develop methodological recommendations and provide customers with additional data sets across all digital channels, including OTT services, streaming services, game consoles and the web.
App Annie was founded in 2010 and specialized in tracking data on downloads, profitability of mobile applications and games, as well as user activity. Speaking about the future of the company, Kranz
noted that the ultimate goal data.ai — sale of full-featured analytical products to corporate clients.