App Annie: Mobile strategies revenue reached $2.5 billion in the first quarter

App Annie together with the publication PocketGamer.biz I have prepared a small report on the mobile strategy market for the first quarter of 2021. Analysts told about the highest-grossing projects, and also noted that the total revenue of all games of the genre reached $ 2.5 billion.Star Trek Fleet Command

Key data

It is noted that revenue growth in annual terms amounted to 60%.

• The total number of strategy downloads in the world amounted to 135 million, which is 30% more compared to the first quarter of 2020.
• The USA is 50% ahead of other markets in terms of the number of strategy downloads — in the country, this indicator has grown by 90% over the year.
• The top 5 highest-grossing strategy games in the world include Star Trek Fleet Command, Evony, Game of Thrones: Conquest, Final Fantasy XV: A New Empire and Game of War: Fire Age.
• The highest-grossing mobile strategies in the first quarter

The report notes that the popularization of the strategy genre on mobile devices began with the release of Game of War: Fire Age in 2013.

Last year, AppLovin acquired the developers of the game, the Machine Zone studio. Now the marketing platform operates with four titles in the top ten highest—grossing strategies, two of which — Final Fantasy XV and Game of War – are in the top 5.

PocketGamer.biz He also notes that since 2013, several strategies have appeared on the market that have become innovative for the genre in terms of user engagement and monetization.

One such example is Star Trek Fleet Command, which became the highest—grossing strategy in the first quarter of 2021. The game differs from its competitors in deep meta and 3D graphics, while many other projects in the genre are still made in 2D. In October, Scopely, the publisher of the project, raised $340 million in investments at a valuation of $3.3 billion.