Newzoo: by the end of the year, the audience of esports in Europe will grow to 92 million people

Newzoo together with PayPal conducted a study of the European esports market. It is expected that the number of women in the industry will continue to grow, and the total audience of esports will exceed 90 million people by the end of the year.

Analysts note that the audience is divided into two categories. 33 million people are esports fans who watch more than one match a month. There are much more casual viewers — 59 million people.

General figuresby the end of the year, the esports industry will generate $973.9 million.

• By 2023, the market turnover will amount to $1.6 billion while maintaining the current growth rates;most of all in the category of esports fans are people aged 21-25 years (36% of respondents).
• At the same time, a younger audience (18-20 years old) is 33%;The COVID-19 pandemic has also affected the popularity of esports.
• 59% of respondents who started watching matches on self-isolation stated their desire to continue to monitor the industry;the number of women in esports is 32%.
• At the same time, 60% of respondents agreed that the number of women in the industry is growing;More than a quarter of esports fans follow Rocket League matches.
• This is partly influenced by the popularity of football in Europe.Dynamics of esports audience growth in Europe

Purchasing behavior

58% of cyber sports fans buy industry-related products, while among casual viewers the share of such people is 33%;

• women spend more on the purchase of esports-related products than men (48% vs. 46%);
• if men prefer in-game purchases like cosmetic items, then women are more willing to buy merchandise;
• 45% of esports fans spend money on goods in this industry on other people — whether they are partners, children or friends.
• The data were obtained on the basis of a survey of 10 thousand people from Western and Northern Europe.

Also on the topic:

• The CrossFire series has gained 980 million views amid the growing popularity of esports in ChinaInterest in esports and online games has grown significantly in Russia against the background of coronavirus
• The esports market will grow by 20% annually until 2025
• Is there any news?