Niko Partners: There are 720 million gamers in China, two-thirds of whom live outside major cities

A new study of the Chinese market by Niko Partners has shown that 76% of 720 million local gamers live outside major cities. They generate the bulk of the revenue.Key data from the study

At the moment, 51.3% of the population in China plays video games. At the same time, 48% of Chinese gamers are women;over the past six years, the number of players has grown by more than one and a half times.
This is due to the high rates of industrialization and development, including small towns;most gamers live in small (by the standards of China) cities.
They account for 70% of the revenue of the entire industry in the country;the majority of players are in the age category of 18-35 years.
Among them, more than 90% call themselves gamers;18% of gamers spend more than 30 hours a week playing games, and 70% of the surveyed players are interested in esports projects;
also, most players prefer online leisure.
For comparison — 45.2% of respondents go to the cinema, but 91.8% watch movies online.Statistics of the Chinese gaming market in 2020 | Niko Partners

Niko Partners notes that cities in China are divided into five levels.

Entering this market, it is important for developers to take into account the peculiarities of different localities, since this directly affects the behavior, interests and purchasing power of players.

Analysts also predict that by 2024 the number of players in China will increase to 772 million. This is more than twice the population of the United States. “Given such a large population of 1.4 billion people, even a small change in the industry can greatly increase the number of gamers and their spending on games,” said Lisa Cosmas Hanson, President of Niko.

Also on the topic:

Share with us, write to press@app2top.ru

Niko Partners: There are 720 million gamers in China, two-thirds of whom live outside major cities

Analytics: Revenue of Last War: Survival has approached one billion dollars