AppMagic analytical service attracted investments from the marketing agency RoasUp
Not a day without M&A news. The authors of the AppMagic mobile application market analysis platform reported on the involvement of third-party funds. The role of the investor was played by the marketing company RoasUp, specializing in the purchase of traffic from Facebook.
Details of the transaction are not disclosed. Neither the amount of invested funds nor the size of the acquired share is unknown. It is also difficult to say how much the entire analytical service is estimated.
As Maxim Samorukov, the founder of the service, told us, the capital will be used to improve AppMagic, not to promote it: “The money was raised primarily for the development of functionality. The service itself sells itself better (thanks to a good sundress) than any other sales channel.”
Perhaps the transaction is not limited to the financial side. According to a press release, within its framework, AppMagic plans to use the experience and knowledge of a new partner “to accelerate the growth of the company.”
Officially, AppMagic (at the start — DataMagic) was launched in early 2018. Today it is positioned as a simple and fast tool for finding and benchmarking niche representatives, as well as trend analysis.
The service has two main competitors: the App Annie service, founded in 2010, and Sensor Tower, launched in 2013. The first one at the stage of the last round of financing was estimated at $457 million. The second one raised $1 million in the year of launch and did not “raise” any more funds publicly.
For RoasUP, which specializes in promoting gaming applications, this is the first public investment deal.
Also on the topic:
- Maxim Samorukov from AppMagic about the main thing for the yearAppMagic now shows rounded revenue in charts for free
- AppMagic has learned to segment apps by audience similarity
- Is there any news?
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