Mobile Gaming Audience analysis in the Middle East
Mobile market analysts from AdColony and On Device Research conducted a sociological study on players in major Middle Eastern countries. As it turned out, gamers in Saudi Arabia spend less time on games on average than residents of Egypt and the UAE, but they are more willing to make in-app purchases.
For each of the three countries, analysts have compiled a portrait of the audience.
So, in Egypt, more than 90% of respondents under the age of 35 and about 88% under the age of 65 consider themselves mobile gamers. On average, they play from 20 to 40 minutes a day and more often than gamers from other countries launch games in public transport, restaurants and cafes. In addition, only 13% of mobile gamers in Egypt prefer not to watch promotional videos, but to pay for game content and extra game time from their wallet.
In the United Arab Emirates, 86-87% of people under the age of 45 consider themselves players, but only 79% of older respondents consider themselves such. Among the inhabitants of this country, less often than in Egypt, there are gamers who spend more than an hour a day playing and playing outside the house. 15% of respondents prefer to pay for game content.
Saudi Arabia is the only one of the three countries where there are more women than men among mobile gamers (in other regions, it is the female audience that often prevails in the mobile market). The generational gap is also most noticeable here. If more than 85% of respondents consider themselves gamers among young people, then for the age group under 45, this figure drops to 80%, and for respondents over 45, up to 50%.
At the same time, among mobile gamers in Saudi Arabia, 19% are willing to pay for content and game time. In addition, this country has the smallest number of respondents playing 40 minutes or more a day.
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