Newzoo: in 2016, the Middle East and Africa games market will earn more than the Eastern European games market

How much the global games market will earn in 2016, how much the mobile market will overtake the console market in sales, which market will generate more money – Russian or Brazilian – the marketing company Newzoo told about this and much more in its large-scale forecast.

By the end of 2016, the global gaming market will reach $99.6 billion. This is 8.5% more than in 2015. The majority – $46.6 billion – will fall on the Asia-Pacific region, which includes countries such as China, India, Japan and Australia.

Global gaming market (segmentation by region, YoY – revenue growth in 2016 compared to 2015 results) – forecast
The largest segment will be mobile.

Together, games for smartphones and tablets will earn $36.9 billion this year. This is more than any other segment. For comparison, even taking into account the casual web, the PC gaming market will earn $31.9 billion. The console games segment acts as a catch-up with $29 billion.

Global games market (segmentation by platform, YoY – revenue growth in 2016 compared to 2015 results) – forecast
Newzoo believes that the share of console games in global sales will only fall.

By 2019, it will be reduced to 26%, while the mobile games segment will reach a share of 45%.

The forecast of the development of the gaming market by segment (CAGR is the average annual growth rate, taking into account the compound percentage. That is, on average, every year the market will grow by 6.6% compared to the previous year)
Of the $99.6 billion mentioned above, 89.8% of revenues will be generated by the top 20 countries, the list of which, in addition to obvious leaders like China and the United States, includes countries such as Mexico, Turkey, Malaysia, the Netherlands and, of course, Russia.

Top 20 countries by earnings in 2016 – forecast 
The Canadian gaming market is seriously lagging behind the American market in terms of volume.

He will earn $1.8 billion by the end of the year against $23.6 billion. Together, they will be responsible for a quarter of the revenue of the global gaming market. In these countries, there are 198 million players per 360 million inhabitants.

North American Market Revenue (2016) – forecast
In Western Europe, the German gaming market will generate the most money – $4 billion.

Very slightly behind him will be the British one, which will earn $ 3.88 billion. In total, the games market will earn $17.3 billion in Western Europe.

Western European Market revenue (2016) – forecast
The Eastern European games market, in which Newzoo has included Kazakhstan for the company, will earn significantly less – $3 billion.

The top earning regions are Russia with $1.4 billion (which, given the data Mail.Ru Group on online games, a very real figure) and Poland with $439 million. The number of gamers in Eastern Europe is estimated at 152 million people.

Income of the Eastern market Europe (2016) – forecast
The Middle East and Africa games market will earn more than the Eastern European games market – $3.2 billion.

But the main thing is that it is growing rapidly (by a quarter a year). The leading gaming markets in this region will be Turkey with an income of $755 million and Saudi Arabia with an income of $502 million.

Middle East and Africa Market revenue (2016) – forecast
The Asia-Pacific region, which by the end of the year will be responsible for 46.8% of the global games market, primarily impresses with the number of players – 1 billion.

Leading markets will earn sums on it that are more than the revenues of the Eastern European games market. For example, the revenue from the games in South Korea for 2016 will be $ 4 billion.

Income of the Asia-Pacific market (2016) – forecast
Latin America is another dynamically developing region.

By the end of the year, its games market will grow by 20.1%, earning $4.1 billion. The main gaming markets in the region are Brazilian, whose revenue will reach $1.3 billion, and Mexican, which will reach $1.1 billion.

Latin American Market revenue (2016) – forecastSource: Newzoo