App Annie: Pokémon GO can earn $1 billion a year

In one week, Pokémon GO on iOS and Android platforms was downloaded more than 7.5 million times in the USA alone.

Photo: The Verge
In turn, the daily revenues of the mobile game on iOS in the United States on July 11 amounted to $ 1.6 million, – the Social Times reports with reference to the Sensor Tower company.

Fabien-Pierre Nicolas, vice president of marketing at App Annie, also speaks about the high earnings of the game. According to him, the game earns more than $ 1 million a day.

“I can easily imagine a potential earnings of $1 billion a year, if there are fewer problems with servers, the game will launch all over the world and there will be more social and PvP elements,” added Nicolas.

SuperData estimates the total earnings of Pokémon GO for a week (according to App Annie statistics, the release of the game from Niantic studio took place on July 5, the game hit the tops on July 7) across all platforms and regions at $14 million.

At the moment, the game is launched only in the USA, Australia and New Zealand. This has already been taken advantage of by Chinese developers who have released the geolocation game City Spirit Go, in which the player also has to collect animals while traveling around the real world. At the moment, the game is in first place in downloads in the Chinese App Store and 53 in the same place at the box office.

Sources: Social Times, Poket Gamer, Tech in Asia, VentureBeat