Research: users spend the most time on mobile games

Mobile device users spend 2-10 times more time on games than on other applications. This is told by the gamesindustry resource.biz with reference to a study by the analytical firm adjust.

Games account for the largest amount of time. Moreover, this is true both for the total amount of time spent and for the size of sessions. That is, they interact with games both more and longer than with any other application.

Users spend 31% more time in games than in educational apps, and 62% more than in mobile magazines and news apps. However, the biggest problem is still the retention of users. Mobile books and magazines have the highest retention rate for 7 days after launch. Games are significantly inferior in this regard.

For its research, the firm studied the metrics of 10 thousand applications on iOS and Android.

A source: http://www.gamesindustry.biz