24.09.2015

App Annie: Gaming index for August 2015

Tencent overtook Supercell in monthly revenue from the App Store, Angry Birds 2 turned out to be the world download champion, and Happy Wheels managed to become one of the most downloaded iOS games in the world in August in a week – read about this in our brief version of the App Annie report for August 2015.

App Annie - игровой индекс за август 2015

The Legend of Mir 3
Yesterday, September 23, the analytical company App Annie presented its report on the state of the mobile games market for August.

It focused on the three main events of the last month according to the App Annie version.

Tencent overtook Supercell in monthly revenue from the App Store

For the first time in a very long time, the company that earned the most money on the App Store at the end of the month was not Supercell. The palm was selected by the Chinese Tencent. She was helped in this by both a large library of games (the company has released 215 titles) and the fact that she actively uses her social platforms WeChat and QQ to increase visibility, engagement and monetization of her best games. App Annie analysts also note that the company in its local market acts as a publisher of such hits as Candy Crush Saga, Moster Strike and Everybody’s Marble (a very popular project in Asian countries).


Screen Shot 178

Top gaming companies by worldwide downloads and App Store revenue for August (pay attention to the second column)
Of the top ten games that earned the most in the App Store by the end of August, four were published by Tencent.

This is like the already mentioned Moster Strike and Candy Crush Saga, and The Legend of Mir 2 with THE KING OF FIGHTERS’ 98 ULTIMATE MATCH. Both of the latter titles, according to App Annie analysts, are very popular in China. The Legend of Mir 2 is an adaptation of the MMORPG of the early noughties, and THE KING OF FIGHTERS is a fighting game that at one time was both on arcades and on consoles.

Screen Shot 179

The iOS gaming cash register is the top for August (someone else says that you can’t earn money in the Chinese mobile games market?) 
The important thing here is that both of these games are now available for download only in the Chinese App Store.

And this did not prevent them from reaching, respectively, the sixth and ninth places in the global (!) cash monthly top of the App Store.

Angry Birds 2 – Download Champion

In August, Angry Birds 2 was ahead of all games in terms of downloads in the world. It is not surprising, since the game generated about 50 million installations in a month. The game turned out to be the leader in iPhone downloads in 140 regions.

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Gaming tops by total App Stire/Google Play Downloads and Revenue for August
That’s just the level of penetration according to the results of the last summer month in the United States among active iPhone users, the game was in sixth place.

Happy Wheels is a great debut

Among the most striking debutants on downloads in August, Happy Wheels, launched on August 19, distinguished itself. The mobile version of the physical flash game generated a solid number of downloads in less than two weeks, which allowed it to take second place in the world in iOS gaming downloads in August.

Screen Shot 181

It’s amazing not even the dynamics, but the regional unanimity, you rarely see a game that sits in the top in both the USA and Japan according to downloads.
The project, like its web version, allows you not only to pass, but also to create levels yourself and share them with friends.

By the way, at the end of the month, the PAC-MAN 256 project, released by BANDAI NAMCO and developed by the authors of Crossy Road, also performed well.

Screen Shot 182

Source: App Annie


You will be able to learn about the latest trends in the gaming industry first-hand, personally meet and discuss working issues with leading companies in the game development and publishing market at White Nights Moscow 2015, which will be held on October 13-14.

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