16.03.2026

AI Week kicks off

This week, GamesIndustry.biz is introducing a new editorial format. A collection of articles, interviews, and research will delve into pressing matters affecting developers, publishers, and players within the industry. The initial focus is on artificial intelligence.

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Image credit: GamesIndustry.biz

AI is currently a major topic of interest globally, drawing immense investment with promises of revolutionizing various fields, including medical and administrative domains. The gaming sector, being at the convergence of technology, art, and media, is distinctly affected. For many years, this sector has been advancing its unique AI forms, and some developers eagerly adopt generative AI. However, those in artistic roles often perceive it as a direct threat to their livelihood, leading to increasing negativity towards AI.

Industry leaders recognize AI's potential to reduce rising development expenses and the challenges of success in a competitive market. Investors anticipate the benefits enthusiasts of the technology assure. Gamers, however, range from indifferent to openly hostile, particularly when aware of AI's presence in gaming. Discussions about AI often become contentious, making it difficult to have civil debates.

Our coverage during AI Week aims to provide an overview of AI's integration and perception, as well as its impact on game creation and business. We don’t claim to have the complete narrative, given the topic's complexity and rapid evolution, but we aim to present a broad spectrum of viewpoints and insights to foster constructive dialogue about the industry’s trajectory.

Visit the AI Week homepage for updates throughout the week, alongside our ongoing reporting on the GamesIndustry.biz homepage. Feedback is encouraged, and the editorial team can be reached at editorial@gamesindustry.biz.

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