The CEO of Embracer has emphasized that although AI is considered a "powerful" tool, "human authorship is final"

Phil Rogers, who serves as the CEO of Embracer, emphasizes the significance of integrating generative AI in a manner that is both ethical and sustainable.

At a recent Annual General Meeting for the company, Rogers addressed the crucial role of AI in the gaming industry, where mounting development expenses and infinite player expectations prevail. He noted that exploring AI technologies is inevitable, yet stressed that ensuring these innovations align with ethical practices is essential for their success.

Rogers highlighted tangible examples by pointing out that several studios have been applying AI to significantly enhance productivity by removing traditional bottlenecks.

For instance, he mentioned that using motion capture technology through AI can drastically cut the filming process, though it still requires human fine-tuning. He underlined the necessity of integrating AI responsibly, highlighting that ethical frameworks must guide its use to avoid creating lackluster content or risking creative theft.

Rogers reinforced the idea that ethical considerations and sound business operations are inseparable, asserting that human creativity is paramount and will always remain at the forefront, with AI serving only as an aid.

Moreover, he characterized AI as a pivotal tool in enhancing efficiency and creativity, driving the development of engaging games that meet player demands more effectively.

Echoing similar sentiments, Sharon Baylay-Bell from Testronic remarked that while AI propels developments forward, it doesn't replace fundamental solutions.