SuperData has released a service for analyzing the global XR gaming market
SuperData has launched a business intelligence platform called XR Market Intelligence. It tracks the state of the augmented reality market. The platform is useful, including publishers and developers, as well as investors.
XR Market Intelligence provides access to up-to-date information broken down by VR, AR and MR segments. The data is sorted into regional and global.
The service analyzes:
- sales of virtual reality devices;
- MAU and the volume of consumer spending in AR and geolocation games;
- investment climate of the XR gaming market;
- venture investments in startups related to augmented reality;
- the number of companies in the XR market and other data.
According to SuperData, XR Market Intelligence will help evaluate current sales strategies in the XR industry. The service also forecasts revenue in various segments. For example, according to him, this year the revenue of VR projects will reach $ 2.1 billion. The key region for the industry will be North America — the leader in sales of both VR devices and software for them.
According to analysts, in 2020, the turnover of the XR market will reach $ 8.5 billion. In this regard, as the head of SuperData’s XR business, Stephanie Llamas, stated, “companies need an effective solution for market analysis.”
We take data from the entire gaming ecosystem to help customers understand what type of applications and their functions contribute to growth and how to maintain market share or enter it for the first time.
Head of XR-SuperData
Recall that the Nielsen-owned company SuperData this year also introduced the analytical tool Arcade Forecaster. It predicts the revenue and MAU of future games.
Also on the topic:
- SuperData has created a tool that predicts the revenue and MAU of future titles
- SuperData: in 2019, the XR industry can earn $11.5 billion
