Tilting Point has raised $235 million for the development of the publishing direction and the purchase of studios
Tilting Point participated in the first funding round in its history. The publisher raised $235 million. The funds received will be used for the development of the publishing direction, M&A transactions and access to new markets and platforms.The main investor was General Atlantic with the participation of strategic investors Red Ventures and Kamerra.
The valuation of the company under which the financing occurred is not disclosed.
Tilting Point uses the received investments to develop its “progressive publishing model”. We are talking about the fact that the company invests additional funds in advertising games that have great potential. This allows the publisher to work with already growing studios instead of beginners.Currently, Tilting Point cooperates with more than 40 developers, providing them with user engagement, ASO and advertising monetization services. The company spends $132 million annually to promote its partners’ games.
The publisher also intends to use the raised funds to finance game development, purchase new studios and conclude contracts with developers to launch projects on large IP.
Tilting Point plans to pay special attention to M&A deals. Recently, the company has acquired the mobile game Star Trek: Timelines, as well as the assets of Playtech — including the St. Petersburg studio Plamee and the developer FTX Games.
The investment will also allow the publisher to enter the markets of South Korea and China. In addition, Tilting Point intends to expand its presence on other platforms outside of mobile. Among them are Facebook Gaming and Nintendo Switch.
