Phil Schiller: Apple didn't know if the App Store would make money when it created it

During the court proceedings, Phil Schiller, former vice president of marketing at Apple, spoke about the launch of the App Store. He recalled that the first iPhone was released in 2007 and initially only Apple‘s own applications worked on it (the rest could be opened through the Safari browser). However, due to numerous attempts by developers to hack a smartphone, the company decided to tighten control and launch an official store in 2008.

Apple hoped to “bind” people to the iOS ecosystem using the App Store. But the project was risky, and at first the company was not sure if it would bring money. Moreover, Steve Jobs stated that Apple does not intend to make money on the App Store at all.