The Chinese game Party Animals has become a new hit on Steam even before the official release

Party Animals is a new competitive game, the demo version of which has already become a hit on Steam. Even before the official release of the online project, it exceeded 100 thousand people, which became a record for a game developed in China.The Party Animals demo was available for free on Steam from October 4 to October 13.

At its peak, 113 thousand players played it simultaneously, and last Friday more than 100 thousand viewers watched the project streams on Twitch.

Thus, Party Animals managed to break the record set in 2018 by the Chinese game The Scroll Of Taiwu. Then the indie RPG managed to take the second place in the weekly Steam sales chart.

Analyst Daniel Ahmad notes that Party Animals is another example of how Chinese developers take an existing trend as a basis and create their own unique product for the global market.

At the same time, some experts believe that the popularity of the demo version does not guarantee Party Animals success after release. “The so-called party games (competitive games for passing in the company of friends), as a rule, have a short life cycle. Fall Guys is already beginning to lose popularity. Therefore, the release of the project on mobile devices can maximize revenue,“ said Chinese analyst Liao Huhua.

Recently, developers from Recreate Games have just announced work on a mobile version of Party Animals. The release of the project on Steam will take place before the end of the year.

Also on the topic:

• Case of Fall Guys: how viral marketing, streamers and sundress influenced the explosive growth of the gameThe case of miHoYo: how the creators of Genshin Impact earned hundreds of millions on the desire to “pay for love”
• How Among Us managed to become a hit on Steam after two years of unsuccessful stay in the store
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