During the first year in the Epic Game Store, players spent $ 680 million
Since its launch on December 6, 2018, $680 million has been spent in the Epic Game Store digital store. Of this amount, $251 million fell on third-party titles.
These figures are higher than expected,” he said in an interview with GameDaily.biz store CEO Steve Ellison (Steve Ellison). The company was especially pleased with the sale of third-party titles. They were 60% higher than predicted a year earlier. The pace of downloads of free titles also turned out to be several times higher than those that the store’s management initially expected.
The audience of the Epic Games Store, according to Ellison, has reached 108 million people. An impressive figure for a young store. For comparison, over 16 years Steam has gained 1 billion accounts, its monthly active audience at the beginning of 2019 was 90 million people. Two solutions helped Epic Games to grow its audience so rapidly.
The first is to distribute games weekly (today it became known that the company is extending this practice until the end of 2020). The second is the release of a number of games as store exclusives on the desktop. 90% of the latest releases on the Epic Games Store are related to them. Exclusives account for most of the store’s earnings.
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