GameAnalytics: 43% of iOS users in the world allow games to track their data
Contrary to popular opinion, mobile gamers are quite willing to agree to tracking information about themselves after the release of iOS 14.5. According to GameAnalytics, the share of such users worldwide is 43%.The company came to such conclusions after studying the data for the period from July 1 to August 31, 2021.
In its study, GameAnalytics took into account only mobile games with MAU from 1000 people. The sample was made based on information about 121 million users who have installed iOS 14.5 or later.
Research resultsWorldwide, the share of users who agreed to data tracking was 43%.
- In the USA — 36%.The share of users who banned tracking their data (either in the OS settings or via notification) worldwide was 39.8%.
- In the USA — 46.2%.Worldwide, data collection was limited to 17.2% of devices.
- In the USA — by 20.5%. This indicates the disabling of the App Tracking Transparency (ATT) framework, which allows you to request permission to monitor their data. This could be done either by the users themselves in the settings, or by the organization that owns the device.The request acceptance status could not be determined on 31.5% of devices in the world and on 29.03% of devices in the USA.
- This means that some of these users might not have encountered a request for data tracking yet, or the status could not be tracked for other reasons.The results of GameAnalytics turned out to be significantly higher than the data previously published by other companies.
For example, Flurry reported in May that only 15% of users worldwide agreed to the collection of personal information. And for the United States, this figure was 6% at all.
GameAnalytics itself notes that this may partly be due to the fact that its platform is focused on collecting data only about games. Also, many mobile title developers use the services of Adjust, which actively asked its customers to request users’ consent to data collection after the release of iOS 14.5.
