Cyberpunk 2077 has become a hit in China even without an official release

Although Cyberpunk 2077 has not officially launched in China yet, the game has already proved to be in great demand among gamers in China. For example, on the opening day alone, the CD Projekt RED title was broadcast by 7.5 thousand Chinese streamers at once, and more than 19 million people watched their broadcasts.

Such data is shared by Niko Partners. We have chosen the main thing from the publication:

• China has very strict certification rules. In particular, they prohibit showing scenes of violence, drug use and adult content in games. All this is in Cyberpunk 2077, so the game has not yet been able to obtain an ISBN license;
• but this did not become a big hindrance for Chinese gamers. They actively bought and are buying the PC version of the game on Steam and GOG, and the console version on Hong Kong PSN/XBL;
• At one point, China even led in PC pre-orders of the game. Moreover, during its launch week, Cyberpunk 2077 was the best-selling game in the Chinese Steam segment;
• On the day of the world release, 7.5 thousand streamers broadcast Cyberpunk 2077 on the popular Chinese platforms Bilibili, Huya and DouYu. The number of viewers on the streams then exceeded 19 million;
• The title was able to achieve such success in China mainly due to several things: the popularity of the previous CD Projekt RED project, — The Witcher 3: Wild Hunt — the activity of the Polish studio on Chinese video platforms (Bilibili) and advertising in social networks.networks and gaming sites;
• In addition, CD Projekt RED paid great attention to the Chinese localization of Cyberpunk 2077. The company collaborated with four recording studios and 150 voice actors, including local celebrities;
• despite the recognition from gamers, the game may still not officially appear in China. According to analysts, the country’s government may ban the game if it does not suit it. As it was, for example, a year ago with the indie horror Devotion;
• Meanwhile, China’s two largest gaming companies, Tencent and NetEase, have already announced the development of their own Cyberpunk 2077-style games.