Nekki has released the fighting game Shadow Fight Arena. In the R1 softphone , the games reached 47%

Today, on November 3, after two years of development, Nekki, together with Banzai Games, launched a new game in the Shadow Fight — Arena universe for worldwide release. This is a mobile fighting game with synchronous PvP. Even at the “soft launch” stage, the game showed excellent retention.

Shadow Fight ArenaAbout the game

The project was released three years after the release of the third part. It was originally planned that synchronous multiplayer would eventually appear in it. However, in the end it was brought out as a separate game.

As the developers write, synchronous PvP was requested by users for the first part of the franchise. In other words, fans of the series had to wait for him for 9 years (the original Shadow Fight appeared on Facebook in 2011).

Also, for the first time in the series, the authors moved away from the character customization system, in which players previously configured the hero using the available loot. Arena is closer to classic fighting games, in which users choose suitable heroes for the battle, differing from each other in unique abilities and techniques.

Shadow Fight ArenaAbout the results of the sotflonch and the release

The global launch of the game took place, according to Nikita Korzhavin, Nekki’s business development director, after it turned out during the sotflonch that the servers could withstand loads of synchronous multiplayer. The main test took place in Russia.

At the stage of the soft launch, which also took place in Canada, the game showed good retention rates (below are the averages, the retention of the average day at its peak on Android reached up to 49%).

Android: 

• R1 — 45%;
• R7 — 15%;
• R30 — 6%.

iOS:

• R1 — 47%;
• R7 — 15%;
• R30 — 8%.

A month before the release, the game also began collecting pre-registrations on Google Play. There were 550 thousand. Top countries according to them: India, Brazil, Indonesia, USA and Philippines.

Nekki has not launched the game in China yet. The project is waiting for the ISBN to be received from the local registrar. At the same time, Korzhavin notes that the Celestial Empire is a very important region for them. For Shadow Fight 3, it is consistently included in the top two markets.

Shadow Fight ArenaAlso on the topic:

• Shadow Fight 3 entered the Top 10 most downloaded mobile games in November in the worldNekki: Shadow Fight 3 downloads amount to 50 million, and the share of those paying in China is 15%
• Development history of Shadow Fight 3
• Is there any news?