27.10.2020

Alibaba has removed job titles from all internal communications

Alibaba Group declined to name the positions because they negatively affect internal communication and initiative within the company. They were replaced with so-called “functions”.In Russia, Cainiao Network, a subsidiary of Alibaba Group, joined this experiment.

Now only the general scope of activity will be indicated in all internal chats: the marketing function, the corporate communications function, etc.

“We conducted a study and found out that when a person sees a high—level manager in a chat, in most cases he will prefer to smooth out the wording than speak directly,” Evgenia Volkova, the leader of the Cainiao Network HR function in Russia, told RBC.

This initiative is also designed to attract young professionals who will be able to communicate directly with the company’s top management right away. Volkova notes that now employees can directly contact any manager, including the founder of the company Jack Ma (Jack Ma).

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