29.07.2020

Roblox will pay developers $250 million

While non-gaming companies are counting losses from COVID-19, Roblox is making a loud statement at the annual RDC conference. By the end of 2020, its developer community will earn 2 times more than a year ago.

It’s all about increasing traffic. The longer people stay at home, the more time they spend on the Internet. In six months, the number of active users on the Roblox website has grown to 150 million! This is 35 million more than in February.

According to Roblox, before the pandemic, only some major games had an average of 10 million visits per month. It is not known exactly how much the leaders have on average now, but the authors of Roblox share the peak performance of one of their blockbusters. The Piggy game has already collected 5 billion visits, although it was launched at the beginning of the year.

Do not forget about the partnership with Tencent, which brings the company to the Chinese market and attracts new players and authors of UGC content. The benefit to the developer community from this will be direct: The more users visit their game, the higher their bonus payments from Roblox will be.

User growth is not the only thing that will affect the income of developers.During the year, Roblox will do several more important things for the company:

  • it will add tools for developers to work together and launch a talent market;
  • it will implement the function of automatic machine translation into English, French, Japanese, Simplified Chinese and a number of other languages;
  • will enable the “Developer Events” service. He will show the developers if his colleagues are nearby.

Roblox is a multi-user online platform where users without programming skills make their own games and play other users’ games.

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