Financial Times: Igor Bukhman told how Playrix was able to double downloads in April
An article about Playrix was published on the pages of the Financial Times. There are no new facts there, but there are some interesting quotes about traffic, investments and the stock market.
Wildscapes is one of the latest Playrix games
But first let’s recall the April figures.
It is they who are commented on and discussed in the publication of our Western colleagues. So, for April Playrix:
- earned $200 million exclusively on IAP with Gardenscapes and Homescapes;
- the total downloads of the company’s games amounted to 100 million.
About traffic
Before the pandemic, monthly downloads of Playrix games were 50 million. Igor Bukhman, co-founder of Playrix, explains the increase in downloads to 100 million by reducing the cost of traffic.
Starting from mid-March to the beginning of May, we have the opportunity to buy 50-100% more users every day, depending on the game. The cost of installations has decreased due to falling competition in the market.
Co-founder of Playrix
At the same time, according to Igor, the window of opportunity to buy cheaper traffic has almost closed by now. He also noted that it was a temporary phenomenon. The market situation has not changed dramatically.
About M&A
The company’s high earnings attract investors. Buchman told the Financial Times that all the major players in the market have already contacted them. But the founders of Playrix do not see any point in selling it: “We do not have any financial restrictions, we have always been very, very profitable.”
At the same time, Playrix itself is going to continue buying up gaming companies. The company can spend hundreds of millions of dollars on acquisitions, the Financial Times writes.
We are looking for new M&A opportunities. I hope this year will be very significant in this regard. We want to become the largest gaming company in the world.
Co-founder of Playrix
About the stock market
At the same time, he also noted that the current value of public companies is “a little strange”, given the short-term effect of the pandemic on gaming sales. “I don’t see any reason for such a significantly significant increase in the value of these companies,” Igor Bukhman said.
Specific companies were not named. Perhaps we could talk about a surge in the value of Activision Blizzard and CD Projekt shares. From March to May, their market value increased by 40% and 85%, respectively.
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