Vacancies of the week (April 14)

Wanted: ASO is a specialist at ZiMAD, a leading brand manager at MY.GAMES and a leading game designer at Melsoft Games.

Based on the job search service and specialists Talents In Games Marina Lopatina, product manager, has prepared a selection of the most interesting vacancies for the week.

Marina Lopatina

ASO-vacancy of the week

ASO-specialist at ZiMAD (Moscow or remotely)

ZiMAD, which has released the casual projects Magic Jigsaw Puzzles and My Museum Story: Mystery Match, is looking for an experienced specialist in ASO space and mobile storages.

Responsibilities:

• development and assistance in optimizing landing pages (ASO) for GR and applications (real-time and software launches) together with developers, UA specialists, Promo Design and other services;
• ASO project management: optimization of keywords and conversion rate in the App Store and Google Play;
• development and testing of metadata and creative concepts for the application page in stores (description, icon, screenshots, video);
• managing the creative creation of new resources and localizations together with the internal creative team and external partners;
• monitoring of world ratings and features in the proposed sections of applications;
• identification of trends and regular testing of new strategies in the ASO space;
• development, execution and tracking of A/B testing for all ZiMAD games using various analytical tools;
• understanding how paid search (Apple Search Ads and Google UAC), influencers and advertising campaigns affect store visits and how to use this information;
• monitoring and studying of competitors’ games and trends;
• adaptation of metadata and creatives taking into account regional peculiarities of markets in different countries;
• preparation of reports on the effectiveness of various ASO strategies;

Requirements:

• solid experience in ASO in the mobile application industry (preferably games), knowledge of the App Store and Google Play;
• in-depth knowledge of all visual aspects of the store page and their use to increase conversion;
• experience in developing ASO strategies;
• experience in increasing organic traffic;
• professional experience in ASO, which may affect natural downloads;
• understanding the optimization process of keywords, key indicators, App Store Connect and Google Play console;
• experience in creating ideas for experiments in the store and conducting A/B tests;
• the ability to clearly express your thoughts and answer both simple and complex questions related to your work, as well as to the work of ASO;
• strong communication skills in English (knowledge of Russian will be a big plus);
• experience in making decisions based on data in a rapidly changing environment;
• excellent knowledge of Excel and analytical skills;
• striving for results and over-fulfillment of planned indicators;
• knowledge of ASO tools;
• organization, attention to detail and ability to work both independently and in a team;
• a modest and honest approach;
• passion for games.

Magic Jigsaw Puzzles

Management-vacancy of the week

Leading Brand Manager / Team Leader at MY.GAMES (Moscow)

A gaming brand of a Russian company Mail.Ru The Group unites more than 10 internal studios that have released more than 150 games. Now the company needs a leading brand manager – including to promote the MMO shooter Warface.

Responsibilities:

• promotion of Warface on the territory of Russia, USA, Europe together with a group of brand managers responsible for territories and platforms;
• the main KPIs are attracting new players and returning the audience to the project;
• development of positioning, marketing strategy;
• formation of promotion plans, budgeting;
• monitoring the implementation of plans and the effectiveness of marketing programs;
• implementation of marketing analysis within the framework of the tasks to be solved (market, competitors, target audience) together with the analytics and research group;
• production and quality control of information and advertising materials;
• search for new audience sources and growth points for the project;
• coordination of PR and SMM activities on the project;
• interaction with Russian and foreign contractors in the preparation and implementation of marketing activities.

Requirements:

• knowledge of the gaming industry is mandatory;
• rich gaming experience;
• a successful experience of launching or launching a new product on the market is required;
• experience in creating and implementing successful marketing strategies;
• practical skills in the application of Internet marketing technologies;
• fluent English, spoken and written;
• budget planning and allocation skills;
• work experience in Western companies will be a significant plus, as we promote products, including to foreign markets;
• entrepreneurial streak and ability to meet deadlines, prioritize and delegate tasks;
• ability to work in a dynamically changing environment;
• stress tolerance and multitasking;
• excellent communication skills;
• proactive approach to work;
• strategic thinking;
• ability to assess business risks and make timely informed decisions;
• strong leadership qualities, the ability to convince and lead the team;
• optional: background in creativity will be a plus (creative agencies, TV or film industry, etc.).

Warface

Game design vacancy of the week

Senior/Leading Game Designer at Melsoft Games (Minsk, Belarus)

The Melsoft studio owned by Wargaming has created the Toy Defense mobile series and the Family Island farm. But the most profitable project for her is My Café (about $2 million monthly). The developer needs a leading game designer.

Responsibilities:

• work with the balance of the game and the economy;
• work with the semantic and emotional content of the game;
• generating new features and describing their structure;
• rapid prototyping and testing of their hypotheses for a large audience of the project;
• development of DG documentation;
• analysis of the gameplay, work with statistics and analytics, analysis of feedback and behavior of players, work with metrics;
• analysis of competitors’ products;
• interaction with the development and marketing team.

Requirements:

• experience in the gaming industry for at least 3 years (experience as a lead / leading DG / senior DG with a large degree of freedom of decision-making and influence on the product);;
• experience working with monetization and balance, building mathematical models, deep knowledge of mathematics and probability theory;
• experience working on mobile, social freeplay games;
• understanding monetization and the freeplay market. Experience in the development of fritupley games in operation;
• extensive and diverse gaming experience, understanding of the casual (female) audience, its current state and trends;
• understanding the psychology of the player;
• the ability to clearly express thoughts on paper, to compile documentation;
• the ability to formulate and communicate your vision of game design on the project;
• self-motivation, energy and initiative;
• experience working on a successful project.

My Café