In Japan, a paying player can cost $103
Marketing companies Adjust and Liftoff have published a report on the Japanese mobile market in terms of engagement. The game segment was also mentioned in it.
Cost of users
According to the study, the average price of a gaming rig in the Land of the Rising Sun is $ 5.16. Registration costs not much more, which is quite understandable by the high conversion into it. The situation with the cost of the paying player is completely different. It amounts to an astronomical $103.3. And this is 22.7% higher than a year earlier.
Cost and conversion in gaming apps in Japan
As noted in the paper, Japanese players still spend more than anyone.
However, the market should be treated with more caution now. The level of engagement is falling on it (we are talking about a deterioration in conversion both in registration and in payments).
Retention
Games show the highest retention among all types of mobile applications in Japan. On average, they have 36% of returns on the first day, and 14% on the thirtieth. However, Adjust and Liftoff do not specify which games are in question (is it possible that we are talking only about top programs?).
Retention rate in mobile apps in JapanUser activity
Also in Japan, games are often accessed relative to other types of applications. On average, the game accounts for 2.8 calls per day. Only social apps have more.
Average number of sessions by application type
In addition, games have the longest session among all other categories of applications.
It reaches an average of 23, 2 minutes. For comparison, the social ones mentioned earlier have only 7.8 minutes.
Average session length by application type
The full report is available here.
