In 2019, Playrix spent $100 million to buy and invest studios
By 2025, Playrix intends to catch up with the annual revenue of the leaders of the American market — companies of the Activision Blizzard level.
This was stated in an interview with Bloomberg by the founders of Playrix brothers Igor and Dmitry Bukhman. The goal is ambitious, but achievable, given that by the end of 2019, Playrix’s revenue will reach $ 1.5 billion. This is 30% more than the company earned a year earlier.
For comparison, Activision Blizzard earned $7.5 billion in 2018, Electronic Arts earned $4.9 billion in the last fiscal year, and Take—Two earned $1.8 billion.
The company sees asset purchases as one of the growth drivers. Over the past year alone, Playrix has invested more than $100 million in a dozen studios. This will allow the company to increase the number of its products from the current 5 to 16-18 items in the near future.
Playrix was invested in different ways. The fork of investments ranged from 30% to a controlling stake. The geography of Playrix purchases affected Russia, Ukraine, Serbia, Croatia and Armenia. It is reported that all studios continue to work after the deals as independent units.
Now, taking into account the new studios, 1700 people work in Playrix. A little more than a third (600 people) just accounts for new assets.
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