Playgendary is preparing a battler for release. His retention of the 1st day is 45%
Playgendary tries its hand not only in hyper-casual development. The company announced the imminent release of the battler “with an emphasis on meta-game”.
The novelty is called Racemasters. The developers position the game as a non-standard project for the company. For the first time, Playgendary is trying themselves in two directions at once.
- Firstly, in racing. In Racemasters, the player competes with other users for the first place on the race track.
- Secondly, in complex, built on complex meta-battlers. Previously, Playgendary has already released PvP projects. But the confrontations in them, as a rule, were reduced exclusively to fighting in the arena.
Like the company’s previous PvP games, Racemasters belongs to the Masters franchise. The latter started in 2016 with the Bowmasters project and collected more than 250 million installations.
The novelty is also doing well with metrics. As part of the soft launch in Canada, the game shows a high retention rate of the first day – 45%. She’s also good with virality. With standard traffic purchases, the share of organic downloads is kept at 90%.
According to the developer, such an increase in organic matter during the soft launch was achieved thanks to several YouTube channels that recorded the gameplay of Racemasters. The videos started rolling and users started registering foreign accounts to download the game.
Combining racing and battler in one project has become a special challenge for us. In Racemasters, all cars are in the field of view of a single camera — this has become its main feature, but also added difficulties to us in implementing the concept. We wanted to create something new and, judging by the positive reaction of the players and the amount of organics even on the soft launch, we did it
The world launch of the game is scheduled for the near future.
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