Apptopia: Mario Kart Tour has shown a record start in the history of mobile games

On the day of release, Nintendo’s Mario Kart Tour was downloaded 10.1 million times. This is a record. Previously, at the start, no game had collected such a number of installations.

This is reported by the analytical platform Apptopia. She also compares the release achievements of the racing arcade with other notable launches.

Pokémon GO collected 6.7 million installs at the start. This, by the way, is the previous record launch in terms of installations on the mobile games market. The figures of such box office hits as Clash Royale and Fortnite were much more modest on the day of release.

In the line of Nintendo releases, Mario Kart Tour may now have the first place secured for a long time. Although the company had good starts before that. Debuting exclusively on iOS, Super Mario Run scored 4.7 million in a day.

Apptopia analysts explain the record – breaking Mario Kart Tour figures at the launch by three actors:

• Marketing. This includes the active support of the game from Apple even before the release.
• Preliminary registrations. The game in both the App Store and Google Play had a page in the store long before the release. On iOS, such a subscription leads to the automatic installation of the game after launch, and on Android — to the notification of the game’s exit.
• High popularity of IP. Analysts call the Mario Kart series the most successful Nintendo franchise. You can easily believe this, because in terms of sales on Switch, Mario Kart 8 Deluxe has surpassed all other games that have ever been released on the console.

Noting the success of the game, Apptopia also writes that the record for any game is usually not the first day from the moment of release, but one of the following (2nd, 3rd, 4th or even 5th), when word of mouth and traffic from the listing joins the marketing. This can happen in the situation with Mario Kart Tour.

Also on the topic:

• In addition to gacha with IAP, there is also a subscription in the Mario Kart Tour frituplein novelty