What is the harm of too early announcement of the game — Gearbox opinion
If you announce the development of the game too early, there is a risk of disappointing the community. So says the producer of Borderlands 3 Chris Brock (Chris Brock).
Now many studios tease new games years before their release. Recall at least Dragon Age 4 from BioWare. But the new part of the Borderlands series was not announced until March of this year — and the game, we recall, is coming out in September. Chris Brock at Gamescom explained what guided Gearbox:
There is hardly anything good in saying: in three years you will have our game. And it doesn't seem to be of any use. Fans get excited (about the announcement), and then you tell them that the release is still very far away. Or you don't give any information at all after the announcement — and then they get disappointed and think: super, we were deceived, the game doesn't really exist.
Lead Product Producer at Gearbox
For this reason, as Brock said, Gearbox did not want to announce Borderlands 3 without properly preparing.
The same explains why the game was not released in early access. Players could be too upset by the long wait for the official release, writes PCGamesN.
Recall that Borderlands 3 will be released on September 13 on PS4, Xbox One and PC (in the Epic Games Store). Gearbox has been working on it for almost five years. The previous ones in the series were Borderlands: Pre-Sequel and the third-party Tales from the Borderlands by Telltale; both were released in 2014.
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