Why it's worth investing in new Ubisoft IP addresses now
Ubisoft believes that now is the best time to develop new IP. This is due to future new consoles, and the development of cross-platform.
Ubisoft knows that the audience is waiting for her to continue the old hits — for example, Assassin’s Creed and Ghost Recon. Nevertheless, the company sees benefits in creating and promoting new IP.
New technologies are on the way. The PC is developing rapidly, new consoles are being prepared for release next year, coupled with streaming and cross-platforming, all this will excite players. That's why we think it's time to create new genres and new intellectual property.
Head of the European branch of Ubisoft
The French publisher really has a flair for such things, writes VentureBeat. Rainbow Six: Siege appeared due to the fact that Ubisoft was one of the first to see the potential in service games. Watch Dogs and Assassin’s Creed were also somewhat innovative.
By the way, Ubisoft is just preparing to launch a new IP — Gods & Monsters. The release of the title from one of the Assassin’s Creed teams will take place in March.
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