Epic Games will distribute in-game loot for watching Fortnite matches on YouTube
One of the criteria for the success of the game is the number of its views on video services. Epic Games decided to stimulate their growth. The company is ready to reward players with in-game content for watching Fortnite matches.
The new initiative is called Drops. All players who have linked their Epic Games Store account to a YouTube account will receive cosmetics in Fortnite for watching 20 minutes of premiere broadcasts of the game.
On July 26-28, the official Fortnite World Cup will be held in New York with a prize pool of $30 million. It is in connection with him that the company apparently wants to maximize the number of video views on the game.
Whether the final cost of advertising at the championship will depend on the number of the latter, and whether it will be at all, is unknown. However, such stimulation of the target audience can be a very good driver of views.
According to The Verge, Epic Games has previously resorted to a similar practice on Twitch, where its daily audience in winter reached 295 thousand viewers. However, judging by the data of the GitHyp service, in the summer, the performance of the game on Twitch has seriously decreased.
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