Supercell revenues decline for the second year in a row
But its management is also happy with the current results.
Finnish Supercell’s financial indicators have been falling for the second year. However, its chief executive Officer Ilkka Paananen (Ilkka Paananen) believes that the company is already doing well.
- The company’s revenue amounted to $1.6 billion for the year. In 2017, revenue was $2.03 billion, and in 2016 – $2.3 billion.
- Pre-tax profits are also falling. In 2018, it dropped to $635 million. A year earlier it was $810 million, and in 2016 it was $1 billion.
- However, the above results can be considered very good for a studio with 283 employees on staff, VentureBeat reports.
I was asked if I, as CEO, was disappointed that the indicators decreased in annual terms. Of course, it would be great if the numbers were always growing. But short-term financial performance has never been a top priority for me or for the company.
Chief Executive Officer of Supercell
- Three weeks before the end of 2018, the company released the mobile Brawl Stars. According to Sensor Tower, its revenue during this time amounted to $46 million. The audience of the game has reached 80 million people. And this game has not yet been released in China.
- Hay Day, Clash of Clans, Boom Beach and Clash Royale — each of these games brought Supercell at least $1 billion after its release.
- At the same time, the total revenue of Clash of Clans and Clash Royale reached $ 10 billion. This is more than the box office receipts of all the “Harry Potter” films (they have $9.1 billion).
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