Apple is recommended to buy Activision Blizzard
It’stime for the Apple giant to expand, according to J.P.Morgan expert Samik Chatterjee. The takeover of some large company — including gaming — will allow Apple to diversify profits.
Option with Activision
Activision Blizzard could be a very valuable acquisition, CNBC reports.
Having absorbed such a large publisher, the creators of the iPhone will have access to “a market that is rapidly moving towards mobile devices.” This deal will give an impetus to the development of the industry itself: new gaming devices from Apple may appear on the market.
Activision owns King Studio, which released the hit Candy Crush. And Blizzard is preparing for the release of the mobile title Diablo Immortal (although its announcement was poorly received by the community).
Note that the capitalization of Activision Blizzard last Friday reached $ 35.1 billion.
Other options?
According to Chatterjee, Apple may pay attention to the manufacturer of “smart speakers” Sonos or even to the video service Netflix. The latter could suit Apple as a content aggregator best.
However, the deal with him will cost the company at least $189 billion (with Netflix capitalization of $148 billion and a 20 percent premium). And do not forget that Netflix has a debt of $7 billion.
Apple now has $250 billion in cash. Last week, the company reported a decline in quarterly revenue for the first time since 2001. This was due to a drop in demand for smartphones.
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