Evening Digest: Ubisoft Policy Change, 200 million Crossy Road, Jam City Relocation
Business news (and not only) of the gaming industry for August 24.
Trends
A Break in the annual release of Assassin’s Creed’s Could become a Trend
An article by the editor of the publication Rob Fahey appeared on GamesIndustry about why Ubisoft does not want to release Assassin’s Creed software every year. Rob proceeds from the premise that if Ubisoft wanted to, it wouldn’t be a problem for her.
There are three main reasons. The first is that one of the success factors of Assassin’s Creed’s Origins (2017) was the fact that the series had a break in 2016. Before that, players were not given a break from the series, releasing several franchise games a year.
The second reason is also obvious. The industry is changing, there are all-season unfading blockbusters (games-services), to which they return a year or two after the release. And they change the attitude of users to gaming products, to their consumption.
The third reason is the oversaturation of the market. In a situation where there is always some good indie project at hand, as well as some kind of game service, players are much less inclined to wait for a traditional seasonal hit on such a franchise from such a company. That is, it makes sense to focus on the quality of the product, and not on the regularity of its releases.
Irony. Assassin’s Creed Odyssey is Out without a BreakProgress
Crossy Road has achieved 200 million downloads
A minimalistic mobile game that teaches you to cross the road as quickly as possible has reported on the new milestone. Since its release in 2015, the game has been downloaded 200 million times.
The project is notable not only for its popularity. The game introduced the fashion for voxel stylistics in graphics, and was also one of the first to prove the commercial effectiveness of video advertising. In the first three months of surgery alone, she earned $10 million on roller skates.
🎉 We're celebrating 200 million downloads! 🎉
We have just launched an exclusive community event and need your help! Work together to unlock the new Bashy Beaver game mode and win a limited-time-only figurine! pic.twitter.com/UAWOSaBuoa
— Crossy Road (@CrossyRoad) August 23, 2018
Crossings
Jam City is moving to a larger office
After the successful launch of Harry Potter: Hogwarts Mystery, its developer and publisher, Jam City, announced plans to move to a new office. The authors of the mobile Harry Potter will remain in Los Angeles, but the new premises will be twice as large.
Jam City is the former SGN. The studio is well known as the author of numerous three-in-a-row, one of which is Cookie Jam. Jam City has an IPO planned for this fall. The company’s market valuation could be $1 billion.
Harry Potter: Hogwarts Mystery
Published publications
The following materials have also been published on our pages today:
