NPD: Octopath Traveler is the highest—grossing game of July in the USA
The analytical firm NPD Group has prepared a review of the gaming market of the United States of America in July 2018. According to the company, the highest-grossing game last month was the Switch-exclusive Octopath Traveler from Square Enix.
Gaming Sales
According to NPD, the Nintendo Switch continues to gain weight and importance in the US gaming market. According to the company, five of the ten highest-grossing games of last month were released exclusively on Switch. The Nintendo console has become the only platform whose retail gaming sales have grown by 70% over the year. NPD Group clarifies that it does not track digital sales data for Switch.
Top 10 highest-grossing titles of July 2018 in the USA
- Octopath Traveler
- Grand Theft Auto V
- Mario Kart 8
- Crash Bandicoot: N. Sane Trilogy
- The Legend of Zelda: Breath of the Wild
- Far Cry 5
- Super Mario Odyssey
- The Crew 2
- Tom Clancy’s Rainbow Six: Siege
- Mario Tennis Aces
General indicators of the US gaming market in July 2018
The gaming industry in the United States last month achieved the following indicators:
- total turnover: $749 million (+14% compared to last year);
- gaming equipment sales: $217 million (+19%);
- PC and console video game sales: $246 million (-12%);
- sales of gaming accessories and accessories: $286 million (+49%).
According to NPD analyst Matt Piscatella, video cards have become the main driver of component sales growth. They have noticeably fallen in price since the beginning of the year against the background of falling excitement around mining cryptocurrencies. According to the TechPoint resource, the average cost of graphics accelerators in the United States decreased by 1.5–2 times over the year. Thanks to this, sales of gaming hardware in July reached record levels over the past 23 years.
Along with accessories, sales of gaming equipment also increased. Nintendo is again the leader in this segment. NPD reports that in July, the Nintendo Switch came out on top both in monetary terms and in terms of the number of copies sold. Last month, things were going well not only for Nintendo — sales of Xbox One consoles in July increased by 50% compared to 2017.
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