The Sims Mobile earned $15 million on microtransactions in 4 months

The mobile version of the popular The Sims franchise generated over $15 million in 4 months after its release. The source of income was the in-game purchases of users on iOS and Android. The global release of The Sims Mobile took place on March 6, 2018.

According to the analytical company Sensor Tower, The Sims Mobile took 8th place in the international ranking of the highest-grossing mobile games in June. According to the source, about 59% of the title’s revenue came from the United States of America. The share of the game’s revenue in the United States is many times higher than The Sims Mobile’s results in other regions. For comparison, the second largest country in June revenue was the United Kingdom, which generated 8% of the amount earned.

The Sims Mobile is the second mobile game in The Sims series. It was preceded by The Sims FreePlay, released in 2011 on iOS, Android, Windows Phone and other mobile platforms. The Sims FreePlay remains a successful and profitable title. According to Sensor Tower, The Sims FreePlay’s revenue in June was twice as high as that of The Sims Mobile.

Also on the topic:

• The Sims: Freeplay banned in seven countries
• The main breakthroughs of the mobile market: March 2018

Source: Games Industry