Apptopia: popular "interactive novels" in February earned $14 million on in-game purchases
The analytical company Apptopia drew attention to the income of mobile games in the genre of “interactive novella”. According to researchers, the 7 most downloaded titles in this category generated more than $14 million on in-game purchases by users only in the United States.
Compared to November last year, this amount increased by $4 million.
Income of interactive novels from in-game purchases, Apptopia
Apptopia called What’s Your Story the market leader in interactive stories for mobile?
studio Ludia Inc, which launched a little more than a month ago. According to the company, after the release on January 25, the game gained 3.5 million downloads in the App Store and Google Play.
The most downloaded interactive novels, Apptopia
Although What’s Your Story?
the leader in downloads, the application is inferior to the older Episode and Choices in terms of the number of active users.
The Venture Beat publication clarifies that the active audience of the Episode reaches 6 million people a week, and the library of 50 thousand stories has been viewed over 3 billion times in total.
Gamers do not lose interest in the game thanks to the regular submission of new content, reminiscent of the release of new episodes in a television series.
According to Adam Blacker, Apptopia’s leading communications specialist, the popularity of interactive stories will continue to increase, but its growth potential is limited by the age of players.
This genre is most often preferred by teenagers, and in this interactive stories lose to franchises that are popular with all age groups.
Age and gender of fans of interactive novels in the USA, ApptopiaAlso on the topic:
Ubisoft has bought the creators of interactive love stories for mobile
