The authors of Best Fiends have earned $100 million in three years
Three-in-a-row is a profitable business. Since the launch of Best Fiends three years ago, the Finnish studio Seriously earned $100 million.
Co-founder and CEO of the studio Andrew Stalbow (Andrew Stalbow) told about this in a post on Medium.
According to him, in addition, Seriously has reached payback and is celebrating the most profitable quarter in its entire history. By the end of October – December, she will earn $12 million. The studio’s revenue for the whole year will be $50 million.
The growth took place against the background of active work on the leading project – Best Fiends. Last year, the studio started releasing updates with new content for the game every week. At the same time, special events are held daily.
Also, Seriously focused on the growth of return on investment in advertising. Thanks to this, the developers have achieved that the money invested in marketing is repelled in 180 days.
But the company earns not only on games. Its business model is based on the development of its own IP. Seriously use its game content to promote third-party products across the universe.
For example, she makes cartoons and videos based on her game. Their total views have reached 12 million by now. And, according to Stalbow, they give a noticeable increase in game downloads.
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