Glu to release Mobile App in partnership with Taylor Swift
Glu Mobile company will replenish the portfolio of mobile games about celebrities with a new title The Swift Life, dedicated to American singer Taylor Swift.
Unlike Glu’s previous celebrity games (the company released titles featuring Kim Kardashian, Nicki Minaj and other American stars), The Swift Life is more like a social network for Taylor Swift’s many fans.
In the game you can get exclusive content from the singer, listen to her songs and chat with other fans.
“We are working closely with Taylor and her team to convey Swift’s creative vision as best as possible,” said Glu Mobile CEO Nick Earl.
The Swift Life has already been released in softlonch in some regions, the full release of the game is scheduled for the end of 2017.
This is the third application of the company that is not a game in the usual sense of the word.
Previously, Glu Mobile released a simulator of an interior designer Home Design and a virtual fitting room Covet Fashion.
Thanks to these applications, sales of Glu Mobile titles in the previous quarter increased to $82.5 million, which is 62% higher than the same period last year.
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