DAU Rainbow Six Siege has grown to 2.3 million players thanks to the stable support of Ubisoft
More than 20 million people have registered in the Rainbow Six Siege tactical shooter for a year and a half of its existence, and the daily audience has grown to 2.3 million thanks to Ubisoft’s strategy for stable support of the project after release.
Ubisoft Product director Nicolas Lefebvre noted who the company wanted and made of Rainbow Six Siege “a shooter in which I would like to stay.”
To do this, the development team of the last part of Rainbow Six conducted an extensive program of fixes and improvements, which Ubisoft called Operation Health by analogy with previous game extensions with additional game content: Operation Dust Line, Operation Black Ice and others.
Earlier, Ubisoft repeatedly faced a powerful outflow of the audience from its large online projects. So The Division MMO shooter lost 57% of players three weeks after its release on Steam, and 95% of gamers left the online slasher For Honor in four months.
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