PayPal lost 7% in the US gaming payments market last year
The share of the PayPal payment system in the American gaming transaction market decreased by 7.3% last year and amounted to 24.8%.
This is stated in the report of the analytical company SuperData.
PayPal’s closest rival, the Visa payment system, has lost 1.7% over the same time, its share has decreased to 19.3%.
The best growth over the specified period was shown by the Amazon Payments service, which grew by 3.3%, taking 4.5% of the money transfer market in the US gaming sector.
The market of electronic money transfers in video games in the USA for 2016Despite the decline, PayPal continues to dominate in this area and retains leadership in the segment of mobile payments for all gaming platforms.
PayPal is used to pay for 24.7% of game purchases on mobile devices, 39.2% on PC and 40.1% on consoles.
PayPal’s share in gaming payments on different platforms
SuperData draws attention to the growing trend in the share of Apple and Amazon payment services. According to analysts, they have an advantage due to the mass audience of users of their goods and services. Consumers trust these brands and willingly use the innovations introduced in the field of electronic payment.
According to SuperData’s forecast, in 2018 the volume of the global video game market will exceed $100 billion for the first time.
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Source: SuperData
