Contest: ask a question to the monetization round table and win a premium ticket to White Nights in Berlin

As part of the February White Nights Berlin 2019, several round tables will be held. One of them is dedicated to the latest trends in the monetization of mobile games. We invite you to ask the participants questions. Two authors of the best questions will receive a premium ticket to the conference.

What will the table be about?

The guests of the table are preliminarily divided into two teams. In one there are game publishers, and in the second there are those who are engaged in the monetization of mobile products.

In the discussion format, the parties will discuss what works more effectively today: rewarding advertising, banners with gameplay, IAPs, subscriptions or something else.

Participants

Publishers

Fraser MacInnes — Director of Business Development at Scopely
I’ve been in the industry for about 13 years.

I started as a gaming journalist — I covered mobile games even before the advent of the iPhone. Then he started advising game teams and so got into product management. For more than two years he worked at flaregames, where he was engaged in strategy formation, analysis of indicators, and also closed inefficient projects.

Alexey Ilyin — producer in “Interactive Cartoon”
I started with the development of browser projects.

Produced web games for Adidas, Hyundai, ASUS and other advertising campaigns. He was responsible for the management of the Disciples 3: Resurrection and Disciple 3: Reincarnation teams. For the last four years, he has been engaged in children’s games in the VGTRK Interactive Cartoon game label.

Mikhail Sirotiuk (Misha Syrotiuk) — Chief of Networks and DSP at Huuuge Games
Most of Mikhail’s career is connected with management in IT companies, e-commerce and working with traffic.

The latter brought him to Huuuge Games almost three years ago. Today, he no longer acquires users for the company’s slots, but generally builds the work of the UA department of the entire Huuuge Games.

Marketing companies

Romain Escaich — Director of Publisher Relations at Ogury
An experienced salesman.

He also worked at Mars and Unilever (was responsible for the development of the Lipton brand in Europe). I have been working in IT for the last five years. His current place of work is Ogury. It helps marketers and game publishers to understand the market situation and optimize advertising traffic.

Keenan Timko — Account Director at MoPub (Twitter)
The account is a veteran.

He has been launching advertising campaigns for MoPub for more than six years. Now as the head of the customer service team. Specializes in the EMEA market (Europe, Middle East and Africa).

Ilya Gulevsky — Senior Manager for working with publishers at Appodeal
Responsible for interaction with partners of the platform, which initially positioned itself primarily as a mediator.

Now she offers more advertising solutions and sees her mission as helping developers with monetization.

Terms of the competition

Write questions for the round table on your social network page by sharing a link to this publication (IMPORTANT: the link must be active until February 12).

In the comments under this material, write “I participate in the contest” and leave a link to your post.

We will announce the names of the two winners after 18.00 on Monday, February 4, right there in the comments.