Appodeal and Pollen VC announce Strategic partnership

A new deal in the mobile services market. The Appodeal marketing platform has announced a collaboration with the Pollen VC Rapid Capital Fund.

The financial terms of the transaction are not disclosed.

Thanks to the collaboration, Appodeal has received a new option. Now she can also offer financial support to her clients and participants of her own accelerator.

Recall that Appodeal is one of the universal marketing solutions offering tools for advertising mediation, traffic purchase and analytics.

As for Pollen VC, it is a company that offers developers a loan for the future revenue of a game or application that the store has not yet managed to transfer to the team.

Accordingly, as part of the new partnership, Appodeal has integrated the Pollen VC solution into its interface.

"Together with Pollen VC, we offer a comprehensive solution designed to solve both operational and financial challenges, allowing mobile companies to scale quickly and reach maximum sizes," Pavel Golubev, CEO and founder of Appodeal, said in connection with the announcement.

"Considering Appodeal's expertise in mediation, user purchase and analytics, it is an ideal partner for us. We are happy to work with him on financial solutions that can accelerate the revenue growth of mobile companies," Martin Macmillan, CEO of Pollen VC, said in response.