The results of 2020: Konstantin Ivanov from AdQuantum about the main thing for the year

Konstantin Ivanov, brand manager at AdQuantum, told App2Top how 2020 went for his company.

Konstantin Ivanov

How was 2020 for the company?

Cheerfully! The mobile performance marketing agency AdQuantum continued to work at its usual intensive pace. We felt all the charms of lockdown. We were also able to recruit about 20 employees during the spring quarantine period.

Back in the past year, we actively talked about how we work with clients and how we make business more transparent, and we were engaged in redesigning the main page AdQuantum.com and we launched the Creatives Lab on it (in this section you can find our creatives).

While you are reading these lines, we are sending Christmas and New Year gifts to all customers and partners around the world.

What new trends in your niche do you consider worth paying attention to?

IDFA-the Apocalypse;
AAA campaigns on Facebook;
the global fight against the commission of storages.

What new market trends would you note in general?

It is the gaming trends that I will omit. I would like to emphasize that in 2020, due to the pandemic, e-commerce applications were transformed. The very scheme of sales and purchases has undergone changes. Door-to-door delivery and contactless delivery appeared, multi-stage motivation systems for couriers were developed, and some companies had to urgently launch their own mobile applications to stay in touch with their audience. The trend with the development of FMCG will only gain momentum in 2021.

I will also note:

if you haven't done advertising for TikTok yet, then you have one foot in the past. We have no doubt about the steady growth of the audience of this service. We are currently actively working with the platform ourselves;
The "home" activity of users will remain at the same level due to the difficult situation in the world. Therefore, we are waiting for the growth of e-commerce, the audience of fitness applications, meditation, and the evolution of streaming services. Mobile games will not lag behind either;
the fight against the commission of stores has already led to the fact that developers around the world are looking for ways to circumvent taxes on profits from stores;
web pages for registration of subscriptions are gaining momentum (after registration, users are given access to the mobile application). This trend will continue to develop rapidly in 2021.

What will be the stake in the development of the company in 2021?

We plan to increase the department working with advertising grids. In addition, you will hear more often from our guys, who have been preparing articles for you in various fields for about six months.

In the second half of 2021, we do not lose hope of meeting at conferences in person!

Which third-party game releases are you interested in this year? Which ones did you pay attention to as a gamer?

It was impossible to pass by Cyberpunk 2077 and Assassin's Creed: Valhalla. A productive union of marketers and developers has given the world two hits with record sales.

I'm a big fan of Assassin's Creed myself. I was satisfied with Valhalla almost as much as with Odyssey, where I have a proud 100% of achievements on Steam!

Since November, I have returned to World of Warcraft. The addition of Shadowlands turned out to be a smart move on the part of Blizzard, despite the difficulties within the company.

On the mobile front, I remain committed to Dragon Champions and the Horus Heresy: Legions CCI. I am looking forward to the release of the "expensive" mobile ARPG Diablo Immortal and Path of Exile Mobile.